The term Rozana is originally Persian and means the opening that exists in buildings allowing ventilation and light inside.
This feature was important and necessary in old architecture, hence the name of the organization.

The Rozana organization aims at developing an agro-cultural tourism product in Birzeit based on the architectural and cultural heritage of its old town, its history and its inherent resources, hence connecting stakeholders' interest with a comprehensive production designed to improve its social, economic and cultural aspects