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The Rozana organization aims at developing an agro-cultural tourism product in Birzeit based on the architectural and cultural heritage of its old town, its history and its inherent resources, hence connecting stakeholders' interest with a comprehensive production designed to improve its social, economic and cultural aspects. It will do so by:
- Advocating laws and regulations that will protect the remaining architectural heritage and fabric. This legal advocacy will also be associated with providing the stakeholders with the necessary contracts in the case of rental or investment contracts to do with their properties. This activity will also maintain the Rozana as professional and transparent as possible by administering the required registrations and finances.
- Administering a program of preventive maintenance that will preserve targeted buildings from further collapse and vandalism. This protective renovation aims to conserve the architectural heritage and to prepare the foundation for further investments and development. The nature of the preventive maintenance program is mostly external and does not interfere with functional activities.
- Creating functions and activities in each of the renovated buildings according to a preset (yet flexible) master plan aimed at instilling life in them and the neighborhoods surrounding them. These functions will be distributed among the different buildings based on a variety of factors. The shape and design of the building normally dictate the potential usage to a large extent. The willingness of the owners and their readiness to offer their properties to public usage such as museums or centers. Some stakeholders might like to directly invest in their properties. They will be assisted financially and in kind according to their adherence to the spirit and details of the master pan.
- Organizing a set of events and festivals to attract guests to the town. In addition planning a series of marketing efforts to promote the different products and to assist in selling the local productions and activities.
- Creating a variety of spin off products that will assist in the promotion of the town's activities as well as serving the interests of the local community. Three proposed activities are: A. a boys and girls choir to rehearse daily at a specific preset time in the Latin Church. B. opening agricultural routes that will serve the community as well as providing hiking, mountain biking and other recreational activities.
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